A heartwarming asmr visual of a golden retriever and a fluffy cat gently curling up together on a surreal squishy bed made of giant gummies and air bubbles. A video designed to relax your mind and ...

"When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio." Stacey Leasca is an award-winning journalist ...

Posts from this topic will be added to your daily email digest and your homepage feed. Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of ...

Trends develop here, there and everywhere on the internet, whether it’s the current BirdBox challenge inspired by Netflix’s new film or cake frosting videos on Instagram. One of the most recent trends ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

Mt. Rainier coffee will provide people in Japan with a link to soothing Seaman ASMR tracks when they scan a QR code on the company’s drinks. The deeply soothing water-themed ASMR sounds are meant to ...

In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning people ...

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ASMR is not new, but it has picked up pace in the marketing industry in recent times. The use of multisensory media can be effective in engaging consumers and offering an experience that goes just ...