Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that is ...

As the grades from Ad Age,USA Today, and Yahoo suggest, there’s no clear consensus on a Super Bowl ad “winner” this year. The only agreement is that most ads relied on a few fail-safe tactics: Be ...

Nowadays, we are bombarded with advertisements everywhere we go. Social media is flooded with them, from blatant commercials to sneaky sponsored posts, and you’re likely to encounter dozens of ads ...