Artificial intelligence technology is transforming the advertising business as the explosive growth in data provides a foundation to train machines to handle more complex tasks. WPP’s GroupM forecasts ...
Social advertising is a huge opportunity for marketers with spend more than doubling from $4.7 billion in 2012 to $11 billion in 2017, according to BIA Kelsey. And 64 percent of advertisers expect to ...
IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to ...
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