Discover how the Law of 29 guides marketing strategies. Learn why repeated exposure is crucial for converting potential customers into buyers and retaining them.

Hai Mag is the cofounder and CEO of Eva, Profit Maximization Software and Agency Services for Amazon and all Marketplaces. In my previous articles, I explored strategies for maximizing profits on ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. Mar 24, 2024, 03:01pm EDT Flat design with people. CPG - Consumer Packaged ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

The following was previously published in an earlier edition of Marketing Insider. There was a time when advertising strategy in the consumer packaged goods ecosystem was fairly straightforward: Reach ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.