Nigeria is planning to tap into opportunities opening up in the global airports’ digital advertising value-chain estimated at over $40.49 billion. The move to play significantly in this space, experts ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

In today's digital landscape, marketers face a perfect storm of pressures: fragmented consumer attention, budget constraints, and the looming deprecation of third-party cookies. These pressures ...

How, when and where AI will upend the advertising value chain ended up dominating the discussion at the eighth annual Advertising Day hosted by MoffettNathanson. Just how artificial intelligence will ...

Among quick-service brands, the hamburger segment — with its prolific ad campaigns and low prices — maintains the highest average value perception, but the pizza segment has cut into that lead ...

Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense ...

Since last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has repeatedly gone viral, causing such a stir that CEO Chris Kempczinski had to comment about the ...