Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Marketing is so much more than advertising and promotion, it’s a comprehensive approach that involves understanding customer needs, delivering value and building lasting relationships to ensure the ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

'There were no ad agencies involved, there was no marketing department,' says actor Danny McBride, founder of Don Gato tequila. How the Temu Pig Shirt took over the internet Temu's jarringly grotesque ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...

Entertainment marketing association Promax is expanding beyond television — and changing its name to reflect that evolution. As of Tuesday, Promax will now be known as the Global Entertainment ...