Opinions expressed by Entrepreneur contributors are their own. The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch ...

The agency-client relationship is ailing, and fixing what’s broken will involve deep organizational changes on both sides of the table – starting with the marketer. “The brand has to start with itself ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

You may not know Kamla-Kay McKenzie’s name, but there’s a good chance you know her face. As a working agency model in both the U.S. and South Africa, she’s represented emblematic brands from the ...

P&G, the world's largest advertiser, continues to try to shake up marketing, which has been evident in its efforts to demand greater transparency in digital marketing and in previous moves that, like ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Joshua Nelken-Zitser Every time Joshua publishes a story, you’ll get an alert straight to your ...

Opinions expressed by Entrepreneur contributors are their own. Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable ...

KANSAS CITY, Mo. — A Kansas City talent agency is working to increase representation in the things you watch. Segura Talent Agency is located in the Stockyard district in Kansas City and believes more ...