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Augmented Reality is coming for your car's dashboard whether you want it or not

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...
jdpower

What Is Augmented Reality for a Navigation System?

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...
Twice

Executive Insight: Augmented Retail: How AR Is Redefining The Shopping Experience

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

New Research Suggests You Actually Want QR Code Menus Replaced by… Augmented Reality?

During their initial 2020 boom, QR code menus were an annoyance collectively suffered for the sake of public health. But today, long after the mask mandates were lifted and our government stopped even ...