One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

New funnel-focused resource combines practical templates with system-based guidance to reduce guesswork for creators, ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

I was speaking with a recent client—we’ll call him Bill to protect his privacy—about our next steps for his home care agency. He came to my company with an already successful business. He has a solid ...

How to use ChatGPT to automate and optimize your sales process. It guides you to define your ideal buyer, script a core message, build evergreen nurture sequences, create qualification forms, and set ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

There are very few industries that technology has transformed as drastically as the sales industry. If someone had been asked a decade ago to describe a salesperson, the list of attributes would ...

Artificial intelligence (AI) is changing the way business owners get value out of their businesses. There are numerous reasons why AI is helping entrepreneurs reach their goals, including the way it ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Your B2B sales funnel is an incredibly important part of your business, but it’s also one of the most difficult to measure when it comes to efficiency. There are so many variables at play — including ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...