Google’s policies were largely expanded to protect users from misleading and predatory offers, explained Scott Spencer, Google’s global director of product management for sustainable ads, in a video ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

Every year, there’s one article more people ask me about than any other. Which is weird, because it has next to nothing to do with hockey. That would be this one, of course — the annual “bad ads” ...