"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

This isn’t your ordinary lip balm. Laneige’s overnight lip mask consistently tops “best of” beauty lists for making even the angriest chapped and cracked lips soft and supple by morning. Hyaluronic ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of people all over the world. Korean makeup is known for being feminine, soft and ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...