What if we could prevent a customer from ending up in the failure pile? Metrics can show us that customers stopped at a certain point in a process, chose not to buy, or didn’t make it through an ...

Researchers from the University of Geneva have found that witnessing negative behaviors triggers similar neural responses as smelling unpleasant odors, as opposed to feeling pain. Until now, two ...

On a thoroughbred ranch in Vacaville, a 3-week-old foal gallops close to its mother. Their bond seems natural, but it didn't start out that way. When the foal was born, it completely ignored its ...

Unwanted behavior such as emotional eating starts with a trigger. A trigger is the first in a chain reaction in which you go on autopilot. It signals the brain that it is "time" to engage in a pattern ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of ...

Temper tantrums are a hallmark of early childhood, often leaving parents bewildered and searching for answers. While these emotional outbursts are a normal part of development, understanding their ...

Despite lingering high unemployment rates and financial woes amidst COVID-19, global search marketing agency NetElixir forecasts the average Valentine’s Day order value will reach $185 -- up from $165 ...