Leadership - Trait Theory is based on the presumption that there are specific virtues a leader must have. These are usually inborn traits that take control and guide situations. Whereas in a business, ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

In the UK, the Central Office of Information (COI) has introduced a five-step guidance process to ensure behavioural theory is applied to ad campaigns designed to change citizens' behaviour. The ...