Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

As brands expand across digital platforms, streaming ecosystems, and global marketplaces, traditional trademark enforcement ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

For three years, the AI category has been a branding wasteland. Every company looks the same, sounds the same, and pivots so ...

General Motors is relaunching GMC as a premium brand in South Korea, which includes the introduction of new models ...

Press Advantage, a press release distribution service, announced the public release of its proprietary Branding Stack methodology, a comprehensive framework designed to help businesses build lasting ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...