Hewlett-Packard's decision to drop the OpenView and Mercury brand names is part of efforts to build the brand equity of HP Software, says a company official. During HP's Software Universe event ...

The What: Vizrt has announced Vizrt Channel Branding, designed to make complex channel branding graphics easier for customers faced with the growing need to promote more content across more channels.

Borland Software has launched a new branding campaign, its first in nearly a decade, as the maker of software-development tools seeks to reposition itself and show that it can survive. The $12 million ...

BERGEN, Norway—Vizrt has announced one of its five software solution suites part of Flexible Access, Vizrt Channel Branding, which is designed to simplify the use of identity, branding and content ...

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Vizrt will launch Viz Multichannel 2.5 at IBC 2009, the latest version of its channel branding software. The new version makes the creation, scheduling and delivery of channel branding an automated, ...