To improve retention rates, it is important to go beyond initial standard customer service by proactively building strong relationships. Here are five tips to get started. Customer service is defined ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Customer expectations are higher than ever before. Customers have more choices, are more connected, more social, more mobile and better educated about products and services than at any other time. A ...

The power micro-moments in the customer experience spectrum How to capitalize on micro-moments to improve customer engagement and build strong relationships Hey entrepreneurs! You’re doing everything ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

Running a business is never just about delivering a product people want. While fulfilling needs is important for a business to survive, building positive customer relationships is necessary for an ...

Facing a possible economic downturn, corporate leaders often implement the strategy that causes the most pain: retrenchment with cuts in key initiatives and staff layoffs. Sometimes this is necessary.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Braze, a customer engagement platform that powers interactions between ...

Email has developed a bad-boy reputation as a blanket direct marketing method. The ‘spray and pray’ approach to business acquisition has resulted in customers opting out in their droves and the ...