According to David Jackson from Seeking Alpha, Google has invited a few publishers to take part in a CPA (Cost-Per-Action) advertising program experiment -- an addition to the CPM (Cost-Per-Thousand) ...

CMO at Adsterra, with 10+ years of experience in marketing global brands. Gala is a judge in the International Performance Marketing Awards. Conventional wisdom says that to grow a business, you need ...

The vast majority of people underestimate how much demand there is for marketing services. In the United States alone, the industry for marketing consultants is worth more than $63 billion. That is ...

The CPA price is the amount that gets paid when an ad causes a sale (or an action). This means that a CPA advertising price can seem quite high compared to CPM or CPC. This is because conversions ...

Accounting firms can't simply focus on showing up in online search results; they also need to focus on appearing in AI searches on Gemini, ChatGPT and Claude.

Referrals are great. But let’s face it: Relying on them alone won’t fuel consistent growth. Today’s accounting clients expect quick answers. They demand clear value and personalized service. And with ...

For decades, the marketing strategies of many CPA firms have revolved around tried-and-true elements such as obtaining referrals, making the most of an office’s physical location, and promoting ...

Advertising enables an organization to meet various operational objectives. For a business battling a poor marketplace reputation, the practice often is a money saver as it can earn the organization a ...

Accounting firms are spending more than ever on marketing, but they’re also shifting their priorities, as the discipline becomes more embedded in the profession. The average firm budget for marketing ...

Stuart Henderson Britt, former editor of the "Journal of Marketing," once said, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but no one else ...