I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.

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Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...