Is color important for catching bass? Very important, say the touring pros. But Robb Line of Snap Tail Lures thinks the real secret to catching more bass is understanding that fish are more likely to ...

When fishing gets tough, color becomes the easiest thing to obsess over because it feels like a controllable variable.... The post The “perfect color” trap that keeps you from catching anything ...

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help think I’ve ...

Every year, in the late winter and early spring, anglers across the country rig up their rods, line them across the front deck, and regardless of what lure is tied on, there's usually one common ...