A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Is the Kentucky Derby really %27the most exciting two minutes in sports%27%3F A memorable slogan or tagline can do wonders for your business Here%27s how to create a ...

When you think of “the happiest place on earth,” what comes to mind? When I say that it “melts in your mouth not in your hand,” do you know what I'm talking about? Disneyland and M&Ms are two brands ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

Three words. Billions of dollars. If you look at Nike revenues, the big money set in consistently after 1989, the year of the great “Just do it.” Did the words define the moment, or did they then ...

Logo creation and taglines are ways to build your brand for a product, service and company. Last week we looked at how to choose the best name for your business. This week, we will look at taglines.

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Are you a print subscriber? Activate your account. By Erika Wheless - 9 min 53 sec ago 1 hour 4 min ago By Garett Sloane - 1 hour 9 min ago By Gillian Follett - 1 hour 9 min ago 2 hours 9 min ago By ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone ...

Opinions expressed by Entrepreneur contributors are their own. The art of positioning is one of the hardest concepts to grasp in marketing. Sure, we teach it in school, but it’s an art and a science ...

Whether you need a tagline or not depends on a number of factors. Are you a new company? Does your business name include what you do? Do you have any brand recognition? Do you want to stand for ...