Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google rolled out a “Conversions with cart data diagnostics” tool to help advertisers spot and fix issues in their cart data setup. This is an enhanced form of conversion tracking that logs item-level ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...