Cowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young ...

Yep, it’s a Belgian company that makes electric bikes. The version I tested over the last month or so is the bike’s second iteration, but was still an engineering model. Despite this, I didn’t come ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital ...

21st century cowboys aren’t riding around on horses. They’ve found ebikes instead. At least, that seems to be the hope of Belgian startup Cowboy, which is building a unique style of smart electronic ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...

Electric-bike maker Cowboy recently let me spend a couple of weeks with one of their e-bikes. It’s a well-designed e-bike that makes biking effortless, even if you’re going uphill. Cowboy is a ...

Cowboy has launched its fourth generation urban electric bike, and this one comes in two different frames. While the standard Cowboy 4 looks like its predecessors, the C4 ST version is a step-through ...

At any distance, this city-centric bicycle looks fantastic. I love the dark gray finish and the shape of the frame, which consists almost entirely of straight, angular lines. It's an undeniable head ...

We’ve seen them on the trails at races for a couple years as prototypes, but Sour’s two all-new steel Cowboy Cookie and Double Choc full-suspension mountain bikes are ready for the big time. Pick from ...