Collaboration between team members, and even entire teams serving the same vertical, is a standard practice for most companies. While cross-functional, interdepartmental collaboration may be less ...

Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub ...

Every small business owner knows the need for actionable marketing. The good news is, there are a number of creative marketing ideas you can employ today. Why is marketing important? Well, 50% of ...

The portal aims to be a one-stop, online creative resource that agencies can use to market creative ideas that might have been left “on the shelf” because they have not been used by clients. The ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...

How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing ...

“Creative without strategy is called art, creative with strategy is called advertising” – Prof. Jeff L. Richards. Nothing could better summarize the importance of creativity in today’s advertising ...

Marketing is integral to your business's success in attracting new clients and promoting your brand's visibility. Testing out different strategies is a good way to learn what works best for your ...

You might already have a website for your store, but is it a responsive? With mobile traffic becoming increasingly more important for driving both website visits and online sales, it’s critical for ...

Marketing your bath remodeling services begins by focusing on the features you can provide to your clients. Radiant floor heat and natural lighting via windows and skylights invite users into a ...

Every year companies, both big and small, launch marketing campaigns to the public -- some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns ...

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the real estate industry is: ...