Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for ...

B2B marketers know that it’s important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

Running a highly engaged marketing campaign can be a costly venture and is not always the best way to get your company noticed. This is where super fans - or brand advocates can prove invaluable.

When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing.

Still, data alone doesn’t guarantee success. You need a framework that turns insights into action. That’s where lifecycle marketing proves essential. It organises customer relationships into clear ...