The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

Editor’s Note: The article has been updated to include new data and information. The original content was authored by Dom Nicastro. In the age of social media, viral reviews and user-generated content ...

Sometimes, I feel these surveys are just a means to irritate the customer Customer Satisfaction: These two words are enough to send people into a heated debate. There are those who wax eloquent about ...

You’ve probably heard the saying, “The customer is always right.” While that isn’t always true, one thing is certain: Customers should always leave your business feeling happy and satisfied. When ...

Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

Americans have a lot of choices when they want to eat out, whether it be at a fast-food chain or a full-service restaurant, with customer satisfaction being a significant factor in where they go. A ...