Customer value hierarchy is a system of worth that businesses across the country, both large and small, have turned to as a means of determining customer satisfaction. Businesses have shifted focus to ...

Food and shelter. Love and belonging. Delivering customer value through a robust portfolio of product offerings. Self-actualization may be the final frontier of behavioral motivation, but there’s more ...

The Hierarchy of Customer Experience is one way to illustrate the spectrum of how customers engage with a brand while traversing the customer lifecycle. Many of us will be traveling by air this ...