Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

Editor's note: The following is a guest post from Ian Wu, ‎head of strategic partnership at Cheetah Mobile, a Beijing-based app developer. Influencers are different from traditional brand ambassadors; ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. In his article, Glass says "the best B2B marketers ...

Marketing used to be so simple. You bought some media space and put together an ad. People saw it and some of them became customers. Or you produced a direct mail pack, sent it out and waited for the ...

Customer care is an essential part of any company. You already know that. But what you may have never considered is that customer care could double as you biggest marketing campaign. A company known ...

When we’re hired to help develop and implement a neighborhood marketing program, the first step is a business-card drawing. This simple tactic provides several key pieces of information that they can ...