Small Minus Big (SMB) is one of three factors in the Fama/French stock pricing model, used to explain how small companies can ...

Every company must address controllable and uncontrollable factors that affect the marketing decisions a company faces. Marketing's job is to promote the sale of products or services to the public.

Factor investing is a strategy that involves targeting specific drivers of investment return across asset classes. These drivers are called factors. Answer a few questions and we'll recommend one or ...