Brave and determined Fireman Sam and his team come to the rescue - saving friends and neighbours and local mischief-maker Naughty Norman from unpredictable and perilous situations. Brave and ...

Fireman Sam is being replaced by gender neutral fire extinguishers (Lincolnshire Fire and Rescue Service) Fireman Sam has been dropped as a mascot for a fire service and replaced with gender neutral ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the long ...

A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was outdated and ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

He's Prince George's hero next door. In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell chime ...