Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

First-party data has become a bit of a buzzword in digital marketing. We need to accumulate it and account for it with the depreciation of the cookie, but that can take different forms and require ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

Data is a gold mine for understanding audiences, and first-party data is the most valuable because it gives you proprietary insight into your own customers. No one else has it. That makes it uniquely ...