A ‘disgusting’ reformulation of Flora margarine has prompted consumers to flock away from margarine toward real butter, according to new research published in the Grocer. Since Unilever altered its ...

Someone at Flora's South African ad agency has an unfortunate sense of 'humour'. But what marketing lessons need to be learned from the Unilever brand's debacle? In this day and age you really do have ...

Muller yoghurt and Flora margarine enjoyed the biggest gains in Britain's top 20 grocery brand rankings while two Proctor & Gamble products were among the big loosers, market researcher ACNielsen said ...

Unilever launched a dairy-free variant to Flora in the UK, in its latest attempt to lift its sales in a struggling category. But is winning over a few free-from supporters and consumers with lactose ...

Reports are emerging a consortium of private-equity firms is preparing a bid for the GBP6bn (US$7.84bn) Unilever spreads division that houses the Flora margarine and I Can’t Believe It’s Not Butter ...

Unilever is preparing a 6 billion pound ($7.44 billion) sale of some of its food brands, British newspapers reported on Saturday, without citing sources. The British-Dutch company is planning to sell ...

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