Brands get Gen Z insights working prototypes by heading to the nearest campus.

Democratic voters express intense dissatisfaction with party leadership, calling them spineless, sellouts, and incompetent.

Multiple voter focus groups in Arizona have weighed in on Vice President Harris ahead of the November election, and their responses reinforced the notion that she’s an unpopular candidate, according ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...

Mr. Healy is the deputy Opinion editor. After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police ...

The group discusses how to parent in line with health and wellness in the age of social media. By Katherine Miller, Margie Omero and Adrian J. Rivera The group discusses artificial intelligence, ...

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them. 3 Secrets To Designing Great Toys, From LeapFrog and Ideo How do you build an ...