Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

We've made life too easy, and our brains are paying the price. In 2026, friction-maxxing is emerging as the self-improvement ...

In an old Saturday Night Live skit, actor Garrett Morris rubbed two balloons on his sweater, and they stuck to his chest. It was a science experiment he called “fun with friction.” In video games, ...

Whether you're energized by 'living life on hard mode' or recharged by simplicity and flow, your appetite for friction is a ...