Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Whether your distribution platform is print, Internet, television or radio, the function of advertising is based on the principles of supply and demand. The goal of creating a specific demand for your ...

The functions of a trade mark include "not only the essential function of the trade mark, which is to guarantee to consumers the origin of the goods or services, but also its other functions, in ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...