Here's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try. When you manage PPC for a living, you know there is always a risk of losing ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to set up your PPC account Payment information, key contact information, and permission access are housed at the ...

* After you choose your new Google Account, you'll still be able to sign in to AdWords at adwords.google.com. In addition, if you choose a Google Account that you use for your other Google services, ...

There is an excellent thread over at Search Engine Watch Forums that discusses how one Google AdWords advertiser is too busy these days to manage his account. He asks, what is the safest way to ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.

Digital marketing tools have become so effective and so powerful that it is absolutely in your interest to leverage these tools, regardless of whether or not you consider yourself a "tech company." ...