Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.
Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it on Google Cloud Platform (GCP) through a new one-click workflow in Google Tag Manager and Google tag settings.
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager ...
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