From niche costumes to obscure pop culture references, the “I hate gay Halloween” trend has exploded on social media, as people show off their most unique and hyper-specific Halloween looks with humor ...

When it comes to Halloween traditions, memes about Spirit Halloween are almost as much a part of “spooky season” as trick-or-treating. Whether it’s poking fun at the pop-up store’s seemingly ...

Halloween is still days away, but online, “Gay Halloween” is in full force. Ahead of the actual holiday, hundreds of people on X are showing off their niche costumes inspired by pop culture and ...

In October 2008, a group of bloggers, vloggers and internet enthusiasts met at Fontana’s, a now-shuttered bar on Manhattan's Lower East Side. “Dress up as your favorite meme or viral video star,” read ...

Forbes contributors publish independent expert analyses and insights. Callum Booth covers the intersection of art and internet culture. Now we’re firmly in spooky season, it’s no surprise that “gay ...

Spirit Halloween gets into the Halloween spirit with “#SpiritHallowmeme,” a viral meme trend taking over Twitter before spooky season — and the seasonal store — pack up shop until next year. The ...

It might not be the traditional way to spark last-minute Halloween costume inspo, but the new Spirit Halloween meme will definitely get your creative juices flowing. The viral meme format turns just ...

Does Spirit Halloween think those fake costume memes are as funny as some social media users do? The seasonal store has been targeted this month with a viral trend of fake Halloween costumes featuring ...

Halloween is right around the corner and if you're anything like me, you've been waiting for this moment all year long. You live for spooky season, your wardrobe only consists of black clothes and old ...