In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

As a former head of pricing at Mixpanel and an advisor to several startups, I’ve seen a lot of different pricing models, both successful and unsuccessful. Product-led growth companies are unique in ...