Longer than print ads, Web site copy or case studies, white papers have the space (typically anywhere from 4 to 16 pages) to provide industry overviews, identify with the audience's issues or "pain ...

Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects. How can you be ...

Based on an analysis of 2 decades of experience driving sales leads using quality client white papers, Emedia presents a paper on how white papers can best drive the lead generation program. The study ...