Along with attendance records, according to NBC, its network coverage drew over 1.1 million viewers, with its Sunday race finale window delivering a 49 percent improvement from 2025.

Porsche opens the 2026 IMSA season with a dominant overall victory at the Rolex 24 at Daytona as fog, cautions, and late ...

Ross Chastain got the unique opportunity to be on-site at the ‘Roar Before the 24’ test sessions in Daytona over the weekend. He made a surprise appearance at the venue and toured Action Express ...

The top three overall and Prototype class finishers alone well represented the race's featured era that showcased authentic ...

Increased TV viewership and digital engagement, as well as record attendance made the 64th running of the Rolex 24 at Daytona a huge success ...

Keep your eyes out for these key elements and potential story lines in the 64th running of this famed endurance race.

A company like General Motors, which competes in IMSA under both the Cadillac and Chevrolet brands, mostly does it to beat ...

Columbus-area dealership brings Honda performance heritage to professional motorsports Honda has racing in its DNA, and ...

Brad Keselowski may have claimed his lone NASCAR Cup Series title back in 2012 behind the wheel of a Dodge for Team Penske, but his bond with Ford has only deepened since taking co-ownership of RFK ...

An IndyCar champion, endurance racing veterans, and a rising star find common ground through Honda Racing Corporation during the Rolex 24 at Daytona.

The IMSA Michelin Pilot Challenge is equal parts maintaining its core quality of entries and expanding both the quality and quantity across its Grand Sport (GS) and Touring Car (TCR) classes to open ...

IMSA mentioned machine learning for diagnostics, wireless networking and RFID applications as a potential area for discussion ...