Nearly half of all new restaurant loyalty program signups came from Gen Z in 2024, overtaking millennials. Research shows ...

Tech should work within the transaction itself to understand shopper behavior, context and intent in real time.

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Feb 19 (Reuters) - United Airlines is revamping its frequent-flyer loyalty program to further reward travelers who carry a ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

An expert ranking of the best sweepstakes casino loyalty programs that have easy-to-climb tiers and transparent requirements.