Skift

Hotels.com Lets Loyalty Members Use Discounts When Booking or Save Rewards for Later

This isn't a new loyalty program for Hotels.com, but a double-edged feature that may be attractive. The former book 10 nights and get one night free was very popular, but likely too expensive for the ...
Skift

More Clarity, More Experiences: What’s Next for Hotel Loyalty

Photo Credit: A view from a bath at a remote tented hideouts of Zannier Hotels Sonop in Namibia, now bookable via Hyatt's loyalty program and Mr & Mrs Smith. Source: Hyatt. Hyatt Hotel loyalty ...
Business Wire

New Research Report: Global Customer Loyalty a $323B Endeavor

TORONTO--(BUSINESS WIRE)--Customer loyalty is big business and getting bigger. The new research report “Loyalty Big Picture,” from global loyalty expert LoyaltyOne, found that the total 2019 customer ...
Marketing Week

‘Jewel in the crown’: Brands on using loyalty as an ‘extra layer of differentiation’

When engaging with a brand in 2025, one of the first things you may encounter is that they have a loyalty scheme offering perks and prices you simply ‘can’t get elsewhere’. Data from the Competition ...