The yellow liner in this render of a motorcycle helmet image is the MIPS device, designed to make a helmet more effective in preventing brain injuries. As a lifelong motorcyclist, bicyclist and ...

Inspired by the fluid that wraps your brain in a protective, wet blanket, Multi-directional Impact Protection System (MIPS), which is the name of both the technology and the company behind it, claims ...

In dirt bike racing, it is never a question of if a rider will crash, but rather how frequently and severely; and while accidents are inevitable, a Swedish safety equipment company named Mips is ...

When I landed in Stockholm, I was fresh off of a trip from sampling another Swedish company's (by way of Austria these days) offerings high in the mountains of Portugal. Going from sweat-drenched ...

The people behind Sweden’s MIPS helmet technology are so convinced it’s a great way to reduce head injuries, they hosted their own booth at Eurobike to focus on telling the MIPS story and really show ...