The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

All good marketing and business students will take copious notes on how the 4Ps – product, price, place and promotion – are equally essential ingredients to a successful marketing strategy. Fast ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...