As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Marketing is a much broader function than people often realize. It is a critical component of a business that develops and promotes products or services to consumers or businesses. Marketing typically ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

For example, two years ago The Coca-Cola Company, one of the world’s most iconic brands, scrapped its CMO role. It was the first time since 1993 that it had operated without one. Now, as Ad Age ...

In launching your customer advisory board (CAB), you will want to gather the approval of your executive team and the support of the various relevant departments—product management, sales, support, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

La Habra, California – December 18, 2025 – PRESSADVANTAGE – Daren Ng – Digital Marketer continues to share informed perspectives on content marketing as digital platforms refine how information is ...

While it’s fair to say there’s no blueprint for the ideal team, are there certain functions that should always sit within marketing? There are some things only marketing can own, argues Rachel Exton, ...

Take a look at the data below and spot the alarming trend. These “intent to stay” trends are from CEB’s longitudinal study of employee engagement. We’ve been running this study for over a decade, ...