Content marketing may be all the rage, but how do you generate ideas? Adam Sutton, freelance marketing writer at Magnet-Ink.com provides five top tactics Many B2B companies hit a rut after six months ...

This has led to a common assumption: If AI makes marketing faster and more accessible, then quality should naturally improve as well. In reality, the opposite is often true. AI increases efficiency, ...

Marketing management now stands at the confluence of tradition and innovation, integrating theoretical insights with practical applications to steer organisations in a dynamic, global marketplace. At ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company. Over half of brands (55.5%) do not not ...