Helping women feel confident and comfortable in exercise apparel is the goal of Bellingham, Wash.-based Nuu-Muu. "It came out of a desire to have something a little more feminine and fun available for ...

These are not words I use to describe myself — particularly not while running. I turn deep shades of red when I exercise, no matter what shape I’m in — which, at the moment, is not my fittest. And I ...