Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...

A persuasive message that favors one option in a binary choice can enhance the apparent value of its target by biasing the interpretation of subsequent information. The message installs its target as ...

It sounds like a politician's dream: a machine that can tell you exactly what to say to change a voter's mind. Well, that's what a political scientist has come up with — at least, a first tentative ...

Communication is central to getting things done at work. There's no doubt that routine email messages are the mainstay of information-sharing in the workplace, although business communication is also ...

Ever been in a situation where you just can’t get your message across? New research by Zakary Tormala and Mohamed Hussein suggests that you might want to rethink which pronouns you deploy. Tormalaopen ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

White evangelical Christians have resisted getting vaccinated against COVID-19 at higher rates than other religious groups in the United States. A new study by Yale researchers provides evidence that ...