Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Analysis Shows Why AI-Driven Precision, Attribution, and Predictive Creator Matching Are Reshaping the Creator ...

It's no longer just about what the customer does. It's becoming more about what the customer wants to do next. That's the idea behind Predictive Decisions, the new level of preemptive customer ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain ...

DataZapp brings AI and machine learning to deliver affordable, predictive demand generation and marketing data for home ...

We surveyed 146 B2B marketers, in association with Cyance, to lift the lid on how B2B marketers currently handle prospects and leads, how prepared they are to provide personalised messaging to their ...

Predictive marketing uses machine learning to give marketers powerful insights into the customer experience. AgilOne seeks to take this machine learning and combine it with human intelligence to ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...