Public relations is the lifeblood of any successful business, and press releases are key to maintaining and growing a company’s reputation. In this guide to press releases, we’ll detail how to ...

Press release-worthy events include breaking industry news, an industry or community event, or the launch of a new product or service. They can also the publication of original research, winning a ...

WHETHER YOU’RE A RETAILER announcing a store opening or a vendor announcing a market event, knowing the difference between a press release and a pitch, when to use them, and how to write them ...

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re ...

In order to pitch most journalists about your story, you’re going to have to write a press release, something many marketing professionals do wrong. This is probably the biggest mistake I’ve seen when ...

Opinions expressed by Entrepreneur contributors are their own. How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations. First, be sure you have a good reason for ...